50 Must-Read Business Books to Grow Your Orthodontic Practice: Why These Classic Texts Matter More Than Ever in Today's Economy

As a coach and consultant to thousands of the world's top-performing dentists, doctors and orthodontists, all of the “secrets” I’ve learned over the years are secrets hiding in plain sight. They sit and wait for the serious student to discover them at a local library or, now, delivered straight to your door by Amazon. The real question isn’t “CAN I grow my practice 2X, 5X or even 10X?” but rather, “HOW will I grow my practice 2X, 5X or even 10X?” The answers lie waiting for you to discover, understand, grasp and implement. In the pages that follow, I present to you a small sampling of some of the best business books for orthodontists who want to see sustainable growth in their practices. Though I could list hundreds of books that I’ve read and that have helped me in my journey, the 50 books I’ve listed here are “must-read” recommendations. Make it a point to study these books over the next 18-24 months and implement what you discover. Invite your team to share their thoughts with you on the journey. Sit down with your team leaders and discuss the main points from these classic business texts. Some are well-known, others are obscure. All of the texts will help you if you take them seriously.One final word about the key differentiator between those who will read this book and find it interesting or fascinating and sit it back on the shelf versus those who will take the lessons to heart, drink from the cumulative knowledge in the books recommended and change their life and the life of their practie forever.The number one differentiator between those who will and will not see results is your ability to quickly assimilate information and translate it into action. That is the modus operandi of the smartest doctors I know. They take action.I’ve always said, without implementation, continuing education is merely entertainment. Dig into these 50 must-read books and ask yourself, “what will I do differently on Monday morning now that I have acquired this new knowledge?”