About Face - The Secrets of Emotionally Effective Advertising

Tình trạng: Còn hàng | Loại sản phẩm:
59.000₫
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. A...
Gọi ngay 0974.279.885 để được tư vấn miễn phí
Once advertising was all about being "on-message" and getting talking points right.  But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.

About Face shows how 21st-century advertising can realize success by being "on-emotion" first and foremost.  Using data from eye-tracking and facial coding to analyze consumer responses, it demonstrates exactly which advertising strategies are successful and why.  Moving beyond the old "P's" of product, place, and promotion, Dan Hill outlines ten rules for emotionally effective advertising, including:

·          Keep it simple
·          Make it relevant
·          Be memorable
·          Focus on faces
·          Always sell hope
·          Don’t lead with price  

Emotions rule decision making.  About Face shows that by focusing on the three new "P's" of passion, purpose, and personality, ad campaigns can become more effective and emotionally engaging, taking brands closers to the customer.

http://www.amazon.com/About-Face-Emotionally-Effective-Advertising/dp/0749457570
Tại web chỉ có một phần nhỏ các đầu sách đang có nên nếu cần tìm sách gì các bạn có thể liên hệ trực tiếp với Thư viện qua Mail, Zalo, Fanpage nhé
popup

Số lượng:

Tổng tiền: