Advanced Google AdWords, 3rd Edition

The best-selling AdWords book on the market has been fully updated. Advanced Google AdWords, Third Edition, is the ultimate guide to Google's dominant ad platform. This book 

teaches readers how to use techniques employed by Fortune 500 companies in their own advertising campaigns. 

 

Updates to the book include information on Google's platform, including changes to the campaign structure, bid modifiers, and the latest ad extension updates. Expert author Brad Geddes draws from his personal experience as an Advanced AdWords Seminar leader to show you how you how to implement advanced PPC campaign techniques.

"Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability."

 

"Brad's book is a powerful combination of deep insight and simple prescriptions that will help anyone, from AdWords novice to seasoned pro, get more clicks and make more sales."

 

Brad Geddes is one of the few people in the PPC world that I trust to deeply know the facts, communicate them clearly, and add value with insights that save time and/or money. 

This book is perfect for anyone who wants to really learn paid search and discover the best ways to improve their results."