Advanced Presentations by Design: Creating Communication that Drives Action 2nd Edition

Based on extensive research studies from the fields ofcommunication, marketing, psychology, multimedia, and law,Advanced Presentations by Design, Second Edition, providesfact-based answers to the most-often-asked questions aboutpresentation design. The book shows how to adapt your presentationto different audience personality preferences, what role your datashould play and how much of it you need, how to turn your data intoa story, and how to design persuasive yet comprehensible visuallayouts.

The book's accessible 10-step Extreme PresentationTM method hasbeen field-tested in organizations such as Microsoft, ExxonMobil,HJ Heinz, PayPal, and the Executive Office of the President of theUnited States. Written from the perspective of a marketer andbusiness manager, this new edition offers practical, evidence-basedadvice for bringing focus to problems and overcoming challenges.The book offers practical guidelines for:

• Structuring Stories: The book presents the SCORE methodfor sequencing data (Situation, Complication, Resolution, Example)into a powerful story that grabs the audience's attention at thebeginning and holds it through to the end.

• Using Graphics: The author provides numerous examples ofcharts and other graphics, explaining which can help you bestpresent your data.

• Setting Goals for Presentations: The book reveals whyit's important to set measurable objectives for what you want youraudience to think and do differently after your presentation.

This comprehensive resource offers a proven process for creatinga presentation that gets noticed and compels your audience to takeaction.

Praise for Advanced Presentations by Design

"Shocking but true: You don't have to be Steve Jobs to createpresentations that your audience will enjoy and that will also getyou results. Even for everyday presentations, I've found that Dr.Abela's unique approach helps you replace crushingly dull andoverlong presentations with fresh work your audience really caresabout and that you actually enjoy creating!"

—Sanjay Acharya, Vice President, AkamaiTechnologies

"Advanced Presentations by Design is the best researchedbook on presentation design that I've ever had the privilege ofreading. I recommend it for those of you who want the confidence ofknowing how best to plan and design successful presentations."

—Gene Zelazny, author, Say It with Charts andSay It with Presentations

"This book is essential for any executive who doesn't have timeto wade through sixty-page PowerPoint decks. You will want to makethis book required reading for all your staff."

—Stew McHie, Global Brand Manager, ExxonMobil