Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (European Advertising Academy) (Volume 2)

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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, com...
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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.

http://www.amazon.com/Advances-Advertising-Research-Vol-Breaking/dp/3834931349
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