Advertising in the Age of Persuasion: Building Brand America, 1941-1961

Advertising in the Age of Persuasion: Building Brand America, 1941-1961

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59.000₫
In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. Their goal was nothing less than an American-led global consumer order, supported by advertising-ba...
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In the 1940s and 1950s, American advertisers began an unprecedented collaboration with corporations, media, the government, and organized religion. Their goal was nothing less than an American-led global consumer order, supported by advertising-based media, in which brands took precedence over the corporations that owned them, and advertising, propaganda, and public relations became indistinguishable. This history traces the remarkable story of how advertisers sought to ensure that they remained significant players in the postwar global order. Author Dawn Spring traces their efforts to build relationships across multiple sectors and develop the broad-based and influential media infrastructure that continues to undergird America's global presence today.

http://www.amazon.com/Advertising-Age-Persuasion-Building-1941-1961/dp/1137347171/
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