Get Big Fast

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In Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."Yet for all...
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In Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."

Yet for all the media exposure, the inside story of has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.


Product Details

Paperback: 304 pages


    Editorial Reviews

    About the Author

    Robert Spector has reported on business for USA Today, UPI International, NASDAQ Magazine, and Women's Wear Daily and appears frequently on television and radio. He is the author of the national bestseller The Nordstrom Way.

    Most Helpful Customer Reviews

    16 of 17 people found the following review helpfulBy Lawyeraau HALL OF FAMETOP 500 REVIEWERVINE VOICE on July 24, 2005
    Format: Paperback Verified Purchase
    This is an unauthorized account of an e-commerce leviathan's rise from obscurity. So, if one is looking for a detailed business module or a blue print of its technology, look elsewhere, as this is not the book for you. What this book offers is a very interesting, well-organized narrative on the early, heady days of when it was just an upstart internet bookseller looking to make its mark big time, as well as a look at its founder, Jeff Bezos, painting a flattering and intriguing portrait of this now multi-billionaire.

    For its founder, Jeff Bezos, it was not, however, just about the money. If that were the case, he would never have left his seven figure Wall Street job. For him, it was about the opportunity to be on the ground floor of a business that would change the retailing community forever. Jeff Bezos, a true visionary, chose to take that challenge, and in doing so, he would forever change the world and the retailing community. The author, a business reporter for various publications, delineates just how it was that Jeff Bezos did so.

    This book offers up an interesting summary on how Jeff Bezos was able to take the online community by storm and upset the status quo. The author provides a biographical narrative on who Jeff Bezos is. It is grounded in the context of where he grew up, his schooling, as well as his early interests. It segues from his Ivy League educational underpinnings to his foray into the upper echelons of Wall Street, deriving the experience that he needed in order to take on the risky proposition of starting up his own company. It is clearly the story of a visionary and decision maker with heart.

    The book succinctly details the rise of as an e-commerce force with which to be reckoned. It tracks its growth and change from an upstart, fledging, by- the-seat-of-its-pants-company to one that is now a staple of the popular lexicon. It superficially explores the philosophy of Jeff Bezos in terms of having his business "get big fast" and the technological, financial, and logistical hurdles that the business needed to overcome in order to do so. The author also keys in on the ability of Jeff Bezos to think out of the box, when so many business pundits said that what he sought to do could not be done.

    The overall texture of this book is enhanced by Information provided by those with some insider knowledge, such as those who knew Jeff Bezos, those who worked with him in those early halcyon days, rival "brick and mortar" executives, business analysts, and financiers, among others. This book, which is a look at a visionary and his company, details how that visionary was able to transform his company into a veritable cultural phenomenon unto itself. Those who are devotees of Amazon will find this well-written book heady stuff, indeed, as it makes for absorbing reading.
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    12 of 14 people found the following review helpfulBy Tom Jordahl on August 2, 2003
    Format: Paperback
    While many who are reading this review are probably interested in the website story, this book is probably not the one to read. The author did not have access to Jeff Bezos and many other key players when writing this book, and the lack of first hand information shows.
    It reads like a detailed, outsiders view of the history of the company. This happened, then that happened, then the site did this other thing. There is very little discussion of *why* these events and actions were important. And most importantly, very little context as to how the site changed the face of internet commerce.
    This book is certainly not the definitive work on [site], which is still to be written. A better (and funnier) look at the internals of Amazon can be found in "21 Dog years - Doing time at".


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