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Publication Date: September 1999 | ISBN-10: 1574101277 | ISBN-13: 978-1574101270 | Edition: 4th
Provides a proven, step-by-step process for developing a polished, professional, and resultsoriented plan. Presents the latest marketing strategies that incorporate the Web, and explanation of financial assumptions, and extended marketing section, and the latest resources for entrepreneurs. DLC: Business planning.
"One of the newest-and best-on the topic" -- --Crain’s --This text refers to an out of print or unavailable edition of this title.
About the Author
Linda Pinson is an award-winning author, business planning expert, speaker, and nationally recognized business educator with a specialty in financial management and small business curriculum development. The author of seven popular books geared to entrepreneurs, she has also developed and published the best-selling business plan software program Automate Your Business Plan.
Linda is an SBA advisory board member and also serves on boards at California State University at Fullerton and Rancho Santiago College. Her work has been recognized and awarded by the U.S. Small Business Association, the National Association of Women Business Owners, and the White House Conference on Small Business. The previous edition of Anatomy of a Business Plan won the Benjamin Franklin Award for Best BusinessBook.
To learn more about Linda Pinson, visit her website at www.business.com. --This text refers to an out of print or unavailable edition of this title.
- Series: Anatomy of a Business Plan
- Paperback: 274 pages
- Publisher: Dearborn Trade Pub; 4th edition (September 1999)
- Language: English
- ISBN-10: 1574101277
- ISBN-13: 978-1574101270
- Product Dimensions: 10.9 x 8.5 x 0.7 inches
- Shipping Weight: 1.6 pounds
- Average Customer Review: 4.4 out of 5 stars See all reviews (7 customer reviews)
- Amazon Best Sellers Rank: #1,517,103 in Books (See Top 100 in Books)
Most Helpful Customer Reviews
20 of 20 people found the following review helpful
5.0 out of 5 stars A very clear, very "reader friendly", step-by-step guide. April 5, 2000
There are numerous books on business plans on the market, but Linda Pinson and Jerry Jinnett's Anatomy Of A Business Plan is one of the clearest: it provides a step-by-step guide to writing the plan and building the business, and appears here in its 4th edition to provide all the details in building - and changing - a business plan.
16 of 16 people found the following review helpful
5.0 out of 5 stars good starting point January 9, 2001
Great book on the basics of writing a professional business plan for any small company. For anyone who's starting a business for the first time or is sitting down to write his or her first business plan, this is among the most useful books to turn to. The chapters for the most part walk the reader through the various section of the business plan and there are examples of actual plans following the author's guide in the appendixes to the book. There are also worksheets and a useful glossary. The writing is clear and a good starting point.
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