Bankable Business Plans: Second Edition

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The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide. Containing detailed information on Risk Management Association (RMA) data and clear explanat...
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The secrets behind creating compelling and successful business plans sure to attract financial backers are revealed step-by-step in this invaluable guide. Containing detailed information on Risk Management Association (RMA) data and clear explanations of the guidelines that banks, venture capital firms, and the Small Business Administration (SBA) use to grant loans and other financial support to businesses, the resource equips potential business owners with a wealth of knowledge on lending procedures. Hundreds of useful ideas for developing, operating, marketing, and building a profitable business are included as are copious examples and resources for further study. By demonstrating how to make each business plan uniquely suited to a particular endeavor—such as home-based businesses, sole proprietorships, and franchise operations—this comprehensive handbook ensures that anyone can embark on a new business venture with confidence.

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Editorial Reviews


Winner of the 2008 Silver Axiom Business Book Award in the category of Self-Employment/Home-Based Business
"I believe [Rogoff's] experiences with his own successful ventures and as a professor of entrepreneurship make him an excellent person to guide you from initial idea through the creation of an effective plan that will serve the needs of your customers and investors."  —Jeff Bezos, CEO,
"An indispensable guide to creating the kind of business plan that banks want to support. . . . A clear, well-written, informative book that teaches readers how to craft a winning strategy and be strong business managers and successful entrepreneurs."  —Norman J. DeLuca, managing director of commercial banking and financial services, FleetBoston Financial
"Here's the book entrepreneurs have been waiting for . . . a no-nonsense approach to putting in writing what lenders and investors demand to see. [This book] tells entrepreneurs exactly how to pull together what they need before they see the people with the money."  —Frank Hoy, professor of business, University of Texas–El Paso

About the Author

Edward G. Rogoff is the author of The Entrepreneurial Conversation. He is a professor in the department of management of the Zicklin School of Business and the academic director of the Lawrence N. Field Center for Entrepreneurship and Small Business at Baruch College. His articles have appeared in a variety of publications, including Family Business Review, Forbes, The Journal of Business and Entrepreneurship, and The New York Times. He is the founder of Newton Business Programs, an entrepreneurial-focused company which offers business training, and has served as a CEO for two media companies that owned more than 20 radio stations and as a consultant for a variety of businesses, including venture capital firms and entrepreneurs. He lives in New York City. Jeff Bezos is the founder and CEO of

Most Helpful Customer Reviews

21 of 21 people found the following review helpfulBy Tara Costello on October 18, 2007
Format: Paperback
I am in the middle of starting my own small business. I bought 4 different books on business plan writing and this one is the one that I kept referring to. It is by far the best of the bunch. It's very readable, and it is organized so well that I was able to use it as a reference book while I was working on my plan. I also used their online tool too, which helped me generate preliminary financials to take to the bank (and to my now first investor). Overall, if you are at any point of the seemingly daunting task of writing a business plan, this book is the best one I found to get you through it.
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15 of 15 people found the following review helpfulBy Richard S. Rosenstein on October 10, 2007
Format: Paperback
Having spent my legal career advising clients who are either seeking financing or trying to resurrect failing businesses, I am constantly amazed at the absolute lack of insight that most of them bring to their own business. When they present plans to lenders and potential investors it becomes clear to me that they have not done the thinking or the research which are necessary to convince anyone of their vision for their company. I have read and given copies of Dr. Rogoff's excellent book to a number of clients and look forward to reading the 2nd edition. This book is a clear road map for any serious business person. More importantly the tools in this book will allow a business person to gain the kind of understanding of their own business which will help them avoid making unfortunate missteps. Anyone who is serious about obtaining financing for a business either existing or startup needs to follow the plan set forth in Bankable Business Plans. I plan to continue to make this book one of my top recommendation to my clients, before they approach investors or lenders.
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6 of 6 people found the following review helpfulBy Amit on November 17, 2007
Format: Paperback
For anybody who wants to raise money for their new business, this book is a must read.

I am toying with the idea of starting a IT consulting company and this book has forced me to really think things through. It is not easy to get a succesful venture started and it helps if you do all the hard work before you meet with potential investors.
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5 of 5 people found the following review helpfulBy Chandler Bootchk on July 14, 2008
Format: Paperback Verified Purchase
This is a great conceptual book that is helping me understand what to think about while brainstorming and planning. It is finely written and easy to read. I would not say this book is full of tools to use. So, you won't find hundreds of templates and samples, rather it thoroughly explains what is important and tells you why. I am planning two initial readings, one to get the gist of it and a second to do the work it recommends. I feel this book will be useful again and again but more as a guide rather than a toolkit.
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5 of 5 people found the following review helpfulBy J. Feltman on October 9, 2007
Format: Paperback
Not only did Bankable Business Plans help me to launch a start-up, the organization, writing style and succinct instructions contained in the book unfolded logically and clearly. This book helped me to forge ahead, undaunted, with my plans for a new business. Each step of the way, I understood what and why I was doing what I was doing. This is a great resource!


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