Basics Fashion Management 01: Fashion Merchandising

Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry. An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy. This book highlights the skills and considerations needed to achieve the right product at the right time with the right price.