Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics

"This book is a comprehensive look at the tidal wave of change that big data is driving across the globe.  It is a must read practical guide for key decision makers in the big data space. Once again Evan has done an excellent job demystifying the 'How to' challenge that every organisation is facing today."

 

 

 

"Big Data, Big Innovation joins an exclusive club as one of the very few practical guides to analytics for the business person. This is a book to keep by your side as you build capability and the confidence to go out and do it for yourself. Load it on to your ebook now. You're going to need it."

 

 

 

"Evan explores the intersection of two of the biggest corporate game changers of our generation: the increasingly burgeoning amount of information available and the strategy shift from a fixation on operational performance to business innovation."

 

 

 

"Evan Stubbs' new book provides great insight into driving innovation through the sea of Big Data and Business Analytics.  He captures some of the key trends in this emerging area for organizational success.  Don't miss out!"

 

"Brilliant and scintillating read, peppered with pragmatic doses of analytical insights ... the rise of the new age analytics worker, the cataclysmic shift in company culture and mindset coupled with nimble operating models have become the raison d'être for analytics success. Evan's ability to weave together a confluence of factors into a coherent and clear framework for organizations embarking on this journey makes it a remarkable read."

 

"Big Data, Big Innovation highlights why we need to play "big league" Business Analytics - Evan makes a compelling case for why organisations need to be Analytics-enabled by design."

 

"Analytics as a Business Function is well accepted as an enabler for disruption and competitive advantage at a Department level, and is now trying to find its way as a permanent agenda item in C-level discussions. The organisations who recognise only this are, at best, in the middle of the pack ... this book elegantly captures this Zeitgeist in a way that serves as both a comprehensive framework for the late starters and robust checkpoint for the early adopters."