Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Tình trạng: Hết hàng | Loại sản phẩm:
59.000₫
""This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book."" -- Anthony Di Benedetto...
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""This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book."" -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing

http://www.amazon.com/Brand-Failures-Biggest-Branding-Mistakes/dp/0749444339/
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