Brand Storming: Managing Brands in the Era of Complexity

Tình trạng: Hết hàng | Loại sản phẩm:

59.000₫

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to ...

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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

http://www.amazon.com/Brand-Storming-Managing-Brands-Complexity/dp/0230222439/

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