Branding For Dummies

Branding For Dummies

Tình trạng: Hết hàng | Loại sản phẩm:
59.000₫
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company ...
Gọi ngay 0974.279.885 để được tư vấn miễn phí

  • Thông tin

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:* Defining your company's identity* Developing logos and taglines* Launching your brand marketing plan* Managing and protecting your brand* Fixing a broken brand* Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack-and for positioning your business to reap the ensuing rewards.

http://www.amazon.com/Branding-Dummies-Bill-Chiaravalle/dp/0471771597
Tại web chỉ có một phần nhỏ các đầu sách đang có nên nếu cần tìm sách gì các bạn có thể liên hệ trực tiếp với Thư viện qua Mail, Zalo, Fanpage nhé

Advertising

Mastering Google Adwords 2019: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics)

Mastering Google Adwords 2019: Step-by-Step Ins...

69.000₫

Global Marketing and Advertising: Understanding Cultural Paradoxes

Global Marketing and Advertising: Understanding...

69.000₫

Facebook Advertising 2019: Step-By-Step Guide to Help You Find Your Target Customer, Sell More, Earn More

Facebook Advertising 2019: Step-By-Step Guide t...

69.000₫

Facebook Advertising 2019: The Ultimate Guide to Facebook Marketing; Get Leads, Make Sales, and Maximize Your ROI

Facebook Advertising 2019: The Ultimate Guide t...

69.000₫

Thêm vào giỏ hàng thành công
popup

Số lượng:

Tổng tiền:

zalo