Build a Brand in 30 Days- With Simon Middleton, The Brand Strategy Guru

Tình trạng: Hết hàng | Loại sản phẩm:
59.000₫
giới thiệuYou don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively...
Gọi ngay 0974.279.885 để được tư vấn miễn phí

giới thiệu

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

  • Establish your brand values and positioning
  • Get the all-important name right
  • Bring your brand to life
  • Turn your customers into your advocates
  • Manage your PR and use your marketing budget wisely
  • Inspire your staff to live the brand too
  • Deal with problems when something goes wrong

Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

thông tin chi tiết

đánh giá

Review

'...lays out [all] the right questions for anyone launching a brand.' (Director, June 2010).
 

From the Back Cover

You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days.

Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.

How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans.

You will learn how to:

  • Establish your brand values and positioning
  • Get the all-important name right
  • Bring your brand to life
  • Turn your customers into your advocates
  • Manage your PR and use your marketing budget wisely
  • Inspire your staff to live the brand too
  • Deal with problems when something goes wrong

Branding is not about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

xem chi tiết tại amazon.com

- Thông tin chi tiết 
- Mục lục
- Đánh giá & bình luận của người mua
- Những cuốn sách cùng chủ đề hoặc có liên quan
- Link: http://www.amazon.com/Build-Brand-30-Days-Middleton/dp/1907312420
Tại web chỉ có một phần nhỏ các đầu sách đang có nên nếu cần tìm sách gì các bạn có thể liên hệ trực tiếp với Thư viện qua Mail, Zalo, Fanpage nhé
popup

Số lượng:

Tổng tiền:

zalo