Bullseye Marketing: How to Grow Your Business Faster

In Bullseye Marketing, Louis Gudema presents an intuitive strategy for small- and mid-sized businesses to prioritize the fastest, most cost-effective ways to grow. He also delivers hundreds of tips and best practices for almost two dozen marketing tactics such as social media, email marketing, and search advertising. In addition to the 90% of the book written by Louis, Bullseye Marketing includes interviews with marketing experts Ann Handley, Scott Brinker, Evan Kirstel, Jeanne Hopkins, Gini Dietrich, James Carbary, Jim Ewel, and Zorian Rotenberg, as well as a piece on how to write a great email by MailChimp CEO Ben Chestnut. It is over 350-pages with over 100 full-color examples of excellent marketing. Bullseye Marketing has received praise from such business and marketing leaders as:"For years, small- and mid-sized businesses have been the jobs-growth engine of the U.S. economy. In Bullseye Marketing, Louis Gudema lays out both a strategic framework as well as detailed specific steps that small- and mid-sized businesses can use to accelerate growth, improve their competitive position and fuel job creation."– Ron BloomFormer “Car Czar” and Assistant to President Obama for Manufacturing Policy"Love it! Bullseye Marketing strips the madness away from the traditional paralysis-by-analysis of marketing plans and guides the modern marketer towards an impact target. In a world where low hanging fruit is often overlooked—Bullseye Marketing paints a winning equation of making the biggest impact today while setting the foundation for (r)evolutionary marketing success."– David MaffeiPresident of Akumina"Bullseye Marketing is a business book with no BS. Why boil the ocean in trying to understand how to market your product or service and get sales into the pipeline? Three phases: Leverage your existing assets. Focus on the Buy Now prospect. Build awareness and your brand. Simple steps. Data driven. Comprehensive. This marketing How-To must be on your bookshelf or Kindle today."– Jeanne HopkinsExecutive Vice President and CMO at Ipswitch"Leading companies are gaining a tremendous competitive advantage by taking advantage of all of the bells and whistles of modern marketing. In Bullseye Marketing, Louis Gudema provides a path for people in companies that aren’t yet exploiting these tools and techniques to successfully ramp up these programs and gain a similar advantage for themselves."– Jill RowleyChief Growth Officer at Marketo"Bullseye Marketing hits the mark. It strips away jargon and consultant speak to help you, a small or medium business leader, caught in the crosshairs of change, turn things around. Reading a few chapters can help you solve today’s problems. Reading more of them will help you connect meaningfully and profitably with current and new customers.Louis lays out the steps that work. Your job is to follow them."– Mike WittensteinFounder of StoryMiners and former IBM Global Services eVisionary"In Bullseye Marketing, Louis Gudema outlines exactly how to grow your business faster using the latest strategic and practical marketing techniques that any business can use today to ignite their growth."– Michael BrennerCEO of Marketing Insider Group and co-author ofThe Content Formula"Bullseye Marketing is not only useful, it is very good! It contains both strategy and tactics for effective marketing. It is a book that I will keep handy to refer to when initiating new marketing initiatives."– Mari RyanCEO of Advancing WellnessAuthor of The Thriving Hive"Bullseye Marketing provides a proven, pragmatic method to increase sales. Check this out before you pour more marketing down the customer acquisition rate hole."Kim WallaceCo-author of Why People Don't Buy Things