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Publication Date: April 27, 2013
An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process
Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation!
This 4-book package brings together today’s fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry you’re in! You’ll discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce a breakthrough approach for systematically creating deep emotional connections between consumers and brands… seamlessly integrating corporate strategy with design… transcending the utilitarian (or even the “beautiful”) to build products that powerfully connect, touch, and move people... again and again! Next, in Do You Matter?,legendary industrial designer Robert Brunner (who laid the groundwork for Apple’s brilliant design language) and Stewart Emery help you use design to consistently create products, services, and experiences that matter to customers’ lives -- and thereby drive powerful, sustainable improvements in business performance. Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chain… defining effective design strategies and languages… managing design… using (and not abusing) research… extending design values into marketing and manufacturing… encouraging design innovations that open entirely new markets! Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into a reality that catches your entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that transform markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. You know how crucial innovation has become… this 4 book package will help you infuse it throughout your entire organization!
From world-renowned business innovation experts Deepa Prahalad, Ravi Sawhney, Robert Brunner, Stewart Emery, Russ Hall, Luke Williams, Jonathan Cagan, and Craig M. Vogel
About the Author
Deepa Prahalad began her career researching how to increase efficiency in UN procurement, traded commodities for Cargill in Singapore, and has consulted widely on opportunities linking consumer experience with technology. Ravi Sawhney is founder and CEO of RKS, a global leader in strategy, innovation, and design; and inventor of the Psycho-AestheticsSM design strategy. At Xerox, he was the sole Industrial Designer working with scientists to develop the world’s first touch-screen interface. Robert Brunner, founder of Ammunition, directed industrial design at Apple, where he developed iconic products including the original Macintosh PowerBook. His work appears in the permanent design collection of the Museum of Modern Art. Stewart Emery, a father of the Human Potential Movement, was the first CEO of est. He cofounded Actualizations, led seminars in dozens of countries, and has coached 12,000+ people. As a consultant, he asked the questions that led MasterCard to its legendary “Priceless” campaign.Russ Hall is author of fourteen books and coauthor of numerous other books. Luke Williams is a Fellow at frog design, one of the world’s leading innovation companies, and Adjunct Professor of Innovation at NYU Stern School of Business. He consults with leaders like American Express, Sony, GE, Crocs, Virgin, Disney, and HP to develop new business models, offerings, and brands. Jonathan M. Cagan, Professor of Mechanical Engineering at Carnegie Mellon, is an expert in early stage product development, and co-director of CMU’s Master in Product Development program. Craig M. Vogel is a professor in the School of Design and Director of the Center for Design Research and Innovation at the University of Cincinnati.
- File Size: 10489 KB
- Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
- Publisher: FT Press; 2 edition (April 27, 2013)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00COGYQOY
- Text-to-Speech: Enabled
- Lending: Not Enabled
- Amazon Best Sellers Rank: #1,166,317 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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- Những cuốn sách cùng chủ đề hoặc có liên quanLink: http://www.amazon.com/Business-Innovation-Insights-Collection-Collections-ebook/dp/B00COGYQOY/
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