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Tìm sách theo yêu cầu
A good understanding of the market is the basis for an effective business plan
Before you start to plan for the business, you must clearly define business idea and have a good understanding of what you are getting into (in terms of the opportunities and threats in the intended market) and your capabilities (in terms of your strengths and weaknesses vis-à-vis potential competitors). Your knowledge of the market and appreciation of your own capabilities are extremely important in devising an effective business plan to penetrate and succeed in the market.
This business plan template is designed to help you plan for your business start-up with the aim to successfully compete for and penetrate the market, and to grow your business. This business plan template helps you by guiding you in the process of formulating business strategies that are compatible with your capabilities and capitalizes on the market opportunities, while overcoming the market threats.
Content
The Executive Summary
Business Plan Summary
Profitability
The Business Idea
Analysis of the Market and Internal Capabilities
Business Strategy
Target Market
Positioning Strategy
Competitive Strategy
Growth Strategy
Marketing Mix Strategies
Product/Service
Pricing
Distribution
Promotions
Projection of Resource Requirements
Human Resources
General Services
Capital Assets
Intangible Assets
Profit & Loss Projection
Cash Flow Projection
Accounts Receivable
Accounts Payable
Net Cash Flow & Capital
Business Start-Up Action Plan
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