Business Untethered: Smartphone and the Revival of Mobile Commerce (Smartphone Chronicle)

This is a book about mobile being the medium for commerce in the era of the smartphone. Mobile commerce, or m-commerce for short, is the digital sales channel of the future that embodies the adoption of next-generation mobile shopping, payment, and ad infrastructures. The m-commerce landscape is rapidly evolving, with many different players, technologies, and alliances all fighting to assert their relevance and control among the consumers and the merchants. The magnitude of the change—and the disruption—caused by mobile commerce will greatly impact banks, retailers, credit card companies, advertisers, wireless operators and manufacturers, among others and will be felt across the globe. Business Untethered is a must-read for managers tasked with formulating a mobile commerce strategy for their businesses. Business Untethered is a book written to educate and inform managers in the retail, finance, banking, IT, and wireless industries. The book provides a detailed treatment of the basic building blocks like location services, mobile payments, and wireless ads. It chronicles the profile of the major players as well as opportunities which are plenty in the mobile commerce realm. There a many hurdles, too, and the book offers a thorough review of these stumbling blocks. Business Untethered is a groundbreaking book that delves in the past, in the present, and in the future of mobile commerce to find all the pertinent answers. Will mobile commerce reach mainstream? What’s next for location services? How the boundaries are blurring between technologies and products as diverse as SMS, GPS, NFC, wireless web, social networks, mobile advertising, and more? Are mobile payments for real? Will wireless ads shape into a multi-billion dollar segment? What are the viable business and revenue models for mobile commerce? How to overcome the primary barriers to adoption? Find answers to all these crucial questions in Business Untethered.