Content Marketing For Dummies

Get the whole picture and learn to create a successful onlinecontent marketing program

Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands need to buildlasting connections with the right customers online through aneffective online content marketing strategy, and this book showsyou how. It explores ways to create a content marketing strategy,identify the content that will keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step-by-step guidance.

• Content marketing is an essential element of successful onlinemarketing and brand-building; this book shows you how to begincreating and distributing content online to market yourbusiness
• Explains why content marketing is important and how to createan online content marketing strategy, which tools to use, and whatto avoid
• Shows how to create content and get it published online in longor short form
• Offers plenty of tips, case studies, and worksheets to ensuresuccess

Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies gives you the tools to create a program that works.