Cool Infographics: Effective Communication with Data Visualization and Design

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Book Description Publication Date: October 28, 2013 | ISBN-10: 1118582306 | ISBN-13: 978-1118582305 | Edition: 1 Make information memorable with creative visual design techniques Research show...
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Book Description

Publication Date: October 28, 2013 | ISBN-10: 1118582306 | ISBN-13: 978-1118582305 | Edition: 1

Make information memorable with creative visual design techniques

Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.

  • Explains why infographics and data visualizations work
  • Shares the tools and techniques for creating great infographics
  • Covers online infographics used for marketing, including social media and search engine optimization (SEO)
  • Shows how to market your skills with a visual, infographic resume
  • Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers

With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.

Editorial Reviews Review

Q&A with the Author

Randy Krum
Randy Krum

How is Cool Infographics different?

This is a how-to book for designers and marketers. With over 100 examples of successful infographics from designers all over the world, this book explains the complete design and promotion process. It's not just the great infographics themselves, but the whole package of topic selection, design, publishing and promotion.

Designing a good infographic is only the first step. For an infographic to be successful, you need to follow-through by developing a good landing page, promoting your own content and finally executing an outreach plan to expose the infographic to a wide audience. Cool Infographics spells out the entire process for CEOs, Marketers, Designers and Entrepreneurs.

Why are infographics valuable for businesses?

All companies want to communicate effectively with their customers, shareholders and employees. Infographics can break through the immense amount of data and information people are exposed to every day. Data visualizations and infographics provide three key advantages:

  1. Well designed infographics are quick and easy for the readers to understand
  2. Visuals increase how much information your audience remembers by 650% over text alone
  3. Images like infographics are incredibly easy to share online and attract more attention


Is Cool Infographics a design book or a marketing book?

Both -- Cool Infographics is a book about using good visual design as part of a broader marketing strategy. Marketing your company brand, your business model, your ideas, your products, your financial results, your business processes, and even yourself.

It doesn't matter if you are a graphic designer or if you will be working with a designer. The tips and strategies in this book will help you create engaging visual content that your audience will love. Although infographics are the focus, the strategies about developing, publishing and promoting content online apply to all types of content.



"This book explains how to create infographics that successfully communicate their message." (Talk Business, January 2014)

Product Details

Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Beyond cool November 6, 2013
It would be one thing if the book Cool Infographics was simply filled with, well, cool infographics (it is). But it's also a very well written resource on all things visual design. Randy Krum takes you through everything you need to know beyond just a pretty picture... the history of medium, why they're effective, dealing with copyright issues, naming, SEO, keywords, landing pages, dimensions, and so much more.

As expected, the book is incredibly well designed, with clean lines, eye-popping graphics, and easy to follow links. As a career development professional, I especially enjoyed the infographic resume section, and geeked out over the math instruction that detailed how to calculate the relative size of a circle in an infographic, based on area, not just width.

Overall, this is a great book not just for visual designers, but also stat fans, information geeks, and online marketers. Check it out.
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4 of 4 people found the following review helpful
5.0 out of 5 stars How to create the look of information January 6, 2014
Infographics is the new cool thing in publishing. Put the word into Amazon search and you'll come up with more than three hundred titles, either tech books (like this one) or mainstream books using infographics as the theme: The infographics history of the world; The infographics book of the human body. Maybe we can expect The Infographics Cookbook later this year.

Most of the titles though are of the tech sort and I think Randy Krum's book is as good as any for a broad overview of infographics. The seven chapters present a ton of information in easily accessible writing style. Predictably the text leans towards online visual presentation rather than print and one of the strengths of the book are the extensive weblinks (plus a brief commentary about them) at the end of each chapter, for all kinds of templates, graphics and tools used for creating designs.

I found chapter four on infographic resumes particularly interesting. This seems to be a coming trend though I found the samples shown anything but concise. Pages 178 shows a conventional typed resume and on the opposite page the same information interpreted as a colorful graphic. This visual was hardly the sort of thing any HR manager would be able to absorb quickly. Fortunately several companies (like LinkedIn) are exploring ways of presenting professional details in a standard visual format.

I think it's worth saying that this is not a book about the specifics of graphic design and typography in infographics, it steps back from that to present a broader view and like many titles about a visual subject takes rather too many words to explain something where a picture and caption would have worked better. Read more ›
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3 of 3 people found the following review helpful
5.0 out of 5 stars Must have for any marketing/sales library November 20, 2013
This is the best and most memorable marketing book I have read in a long time. Yes, this book shows you how to create infographics using best practices from data visualization and design, but more importantly this book provides the most complete guide on how to promote content online. Randy Krum does an amazing job of giving the reader a complete understanding of how to create a beautiful infographic, but more importantly what to do with them once they're complete and ready for launch. This book is a must have for any CMO or marketing professional who is interested in making waves in the world of content marketing.


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