Creative Solutions: Layout: Making It Fit: Finding the Right Balance Between Content and Space

Finding the right balance between content and space is a challenge every graphic designer faces. The cookie-cutter templates most layout books offer are not helpful, because every project has a different content-to-space ratio. Finally, here is a book that gets to the heart of challenging layout design. It offers general techniques for working with varying quantities of content and shows how designers can apply these techniques in their own work. The book focuses on the two most difficult layout issues: compacting a high volume of content onto a small area while maintaining beauty and readability; and applying a small volume of content to a large space without making it look bare. From posters to brochures, and magazines to book covers, more than 150 projects are examined by two veteran design consultants, who illustrate and illuminate the methodologies and solutions that made each project work.