Crowdfunding: A Guide to Raising Capital on the Internet (Bloomberg Financial)

A groundbreaking book on the growing trend of crowdfunding

Crowdfunding has gained considerable traction over the last fewyears. By combining the Internet/social media with equity-basedfinancing, it is poised to usher in a new asset class that willchange how early stage and small business financing transactionsare consummated. Author Steven Dresner, Founder and CEOof Dealflow.com, understands the nuances of how crowdfundingcan help companies gain much needed access to capital, and now heshares those insights with you.

Engaging and informative, this book will serve the needs of aglobal audience comprising entrepreneurs, financiers, and otherprofessionals. It skillfully addresses the market dynamics that arecatapulting crowdfunding into the mainstream and explores essentialissues ranging from planning an online campaign, post-transactionmanagement, and business planning to securities law and taxissues.

• Puts the business of crowdfunding in perspective with a look atthe current marketplace, overview of important data, and legitimateconcerns
• Examines effective techniques for communicating with thecrowd
• Details equity-based financing and other sources such as debtinstruments
• Contains contributions from a wide array of individualsinvolved in the worlds of finance, law and accounting, socialmedia, marketing, as well as DealFlow Media's own staff

Crowdfunding affords-start ups and other smaller businessesbetter access to capital via the Internet/social media. It alsoallows an investor of any size to back a business of theirchoosing. This new book will show you what this process entails andhow it can benefit everyone involved.