Design Management - Managing Design Strategy, Process and Implementation

Shimon Shmueli, Elon University, USA

'I will be using as a key text...  Very excited to finally have a book for my course.' 
Cyn Roberts, Art Institute of Portland, USA

'An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design.'
Paul Mazzucca, Mt Hood Community College, OR, USA

'The text provides some really interesting design methodologies all written in an informative and easily understandable way that will suit both undergrads and masters students.'
Douglas Wilson, Nottingham Trent University, UK

'Excellent inclusion of timeline. Intelligent case studies. Easy to access key info. Demystifies jargon.' 
Kirsten Hardie, Bournemouth Arts University College, UK

'Clear and informative overview of the industry and well laid out with current examples and diagrams. Excellent visuals.'
Louise Parkinson, Fashion department, Huddersfield University, UK

Design Management: Managing Design Strategy, Process and Implementation is a guide to the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

The book explores the broadening role of design in business, as an increasingly integral part of the decision-making processes. Opening with a contextual overview of the subject, it explores the stages involved in the application of design to business. Areas of key practical skill are outlined to bridge the gap between creativity management, academic theory and professional practice. Each topic is accompanied by key questions about the issues raised and professional case studies and interviews demonstrate the knowledge and practices described.