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In this completely updated and revised edition of Designing with the Mind in Mind, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list or rules to follow.
Early UI practitioners were trained in cognitive psychology, and developed UI design rules based on it. But as the field has evolved since the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them.
In this new edition, you'll find new chapters on human choice and decision making, hand-eye coordination and attention, as well as new examples, figures, and explanations throughout.
- Provides an essential source for user interface design rules and how, when, and why to apply them
- Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others
- Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures
- Completely updated and revised, including additional coverage on human choice and decision making, hand-eye coordination and attention, and new mobile and touch-screen examples throughout
thông tin chi tiết
- Paperback: 240 pages
- Publisher: Morgan Kaufmann; 2 edition (March 1, 2014)
- Language: English
- ISBN-10: 0124079148
- ISBN-13: 978-0124079144
- Product Dimensions: 9.1 x 7.5 x 0.5 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Best Sellers Rank: #157,486 in Books (See Top 100 in Books)
".guide to user interface design based on the science of human perception and memory. Each chapter focus on a particular limiting aspect of the human mind, including priming or experience bias in our perceptions, looking for visual structure, poor quality of color and peripheral vision, the high cognitive load of reading."--ProtoView.com, April 2014 "What's really good about the book is that Johnson provides ample details about the topic, but doesn't reduce it to so just a set of rules or mind-numbing (and thusly unreadable) checklists. His synopsis of the topics provides the reader with a broad understanding of the topic and what they need to do in order to ensure effective UI design is executed."--SlashDot.org, April 28, 2014 "In this valuable traversal of human cognition, Jeff Johnson illuminates its operation and exposes everyday fallacies and misunderstandings through examples and explanations. The results provide a useful education for everyone, but one that is essential for designers. If you are curious about the human mind, you will enjoy this book: if you are a designer, you need it."--Don Norman, Nielsen Norman group and Author of Design of Everyday Things, revised and expanded edition. "Need to know about how things really work in the mind of your users? Designing with the Mind in Mindis a treasure trove, packed with insightful information about the cognitive pitfalls, perceptual glitches, and usability errors that plague user interfaces. DWTMIM is a book every designer needs to read, if only to understand why your brilliant user experience might not actually work in reality, and what brain science suggests you do about fixing it."--Dan Russell, Senior Research Scientist, Search Quality, Google "Several excellent books ago, Jeff Johnson figured out that the way to reveal user interface design is to emphasize concrete examples. This book is organized around 14 fundamental and wide-ranging insights about human psychology that are vividly grounded and applied in design examples. The book will be useful to professionals who can quickly inform or remind themselves of how user interface design guidelines work, and it will engage and equip students entering this exciting area."--John M. Carroll, Distinguished Professor of Information Sciences and Technology, The Pennsylvania State University
From the Back Cover
Early user interface (UI) practitioners were trained in cognitive psychology, from which UI design rules were based. But as the field has evolved since the publication of the first edition of this book, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In this completely updated and revised edition, Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list or rules to follow.
In this completely updated edition, you'll find new chapters on human choice & decision making and hand-eye coordination & attention, as well as new examples, figures, and explanations throughout.
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