Digilogue: How to Win the Digital Minds and Analogue Hearts of Tomorrow's Customer

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How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world . Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal tou...
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How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world

Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers’ digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? 

The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the ‘translational sweet-spot, the convergence of the digital and the analogue.’ 

A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.

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Most Helpful Customer Reviews

2 of 2 people found the following review helpfulBy Luke Baker on September 24, 2013
Format: Kindle Edition Verified Purchase
Whether you are facing disruption from an all-digital entrant or you are the newcomer with the all-digital strategy; whether you think that the future will be 100% online and in the cloud, or if you think your bricks and mortar business is immune to the power of the internet; whether you are Gen X or graduating this year - read this book.

Sorman-Nilsson knows both sides of the coin intimately, and in Digilogue he convincingly demonstrates that the winning strategies of today must blend the faceless digital world of tomorrow with the high-touch analogue world of yesterday. He combines detailed examples (many from his own work as an advisor to Fortune 500 companies) with meticulous research, foresight into unfolding trends, and mastery of human psychology to deliver timeless wisdom, fresh perspective, and practical tools for implementing Digilogue strategies today.

Unlike many business writers, Sorman-Nilsson has a wonderful command of prose, and you will find his book to be immensely readable and entertaining throughout. Highly recommended.
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Format: Paperback
We all know digital is sexy, and in many ways easier than analogue interaction. Press button instant relationships, no unpredictable coffee dates or hard to write Thank You cards required. That's exactly the reason this book is needed. As more of business turns towards digitial innovations - for all the right reasons: speed, creativity, efficiency, lack of geographical constraints - the REAL impact is to be made by combining these powerful leaps with good old analogue thinking. Anders Sorman-Nilsson provides a blue print of how to combine these worlds with skill and strategy. A must read if you want to WOW your customers minds... and also melt their hearts.
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Format: Paperback
Digilogue is not your average business book and Anders is not your average writer. It reads like a novel, yet you are left with useful tools to prevent your business' "Kodak Moment". Anders observes and understands the significance of trends and merges them with scientific data in a highly entertaining, and very personal way. Once I started reading it I could not put it down. Now I am looking forward to the sequel...
 

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Link: http://www.amazon.com/Digilogue-Digital-Analogue-Tomorrows-Customer/dp/1118641388/
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