Do You Mean Business? Technical/Non-Technical Collaboration, Business Development and You

THE ENGINEERING-SALES DISCONNECT IS OVER .... OR AT LEAST IT CAN BE 

Today's global marketplace brings success to individuals and companies able to collaborate and operate in cross-functional teams. Yet many engineers and business development professionals operate in silos, missing opportunities for personal advancement and revenue generation. The primary barrier: they don't speak the same language. 
     In Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and YOU, Babette Ten Haken, consultant and founder of the renowned blog, Sales Aerobics for Engineers®, shows you how to: 
     * Liberate yourself from the status quo of discipline-driven mindsets
     * Develop the ability to simultaneously translate technical as well as non-technical information to
       colleagues and customers 
     * Understand how your functional role - not your job description - allows you to positively impact business development, even if you are a technical expert