E-Mail Marketing For Dummies - John Arnold

E-mail marketing can open lots of doors for your business, but it can also open you up to legal scrutiny and spam complaints. This book helps you navigate that tricky landscape and create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! You'll even learn to analyze how your campaign is working.

• Fitting in — see where e-mail fits into your marketing mix and decide whether to use an e-mail marketing provider

• First, the list — find out how to build a top-quality list of subscribers who will respond to your mailings

• Get it through — construct messages that reach your customers' e-mailboxes

• Open me — use time-tested techniques for prompting your audience to open and read your e-mails

• Make it irresistible — use design elements and relevant content to make your e-mails appealing and professional

• Get social — add social features and involve your Facebook fans and Twitter followers

• Just for them — target e-mails to make them more relevant to your audience

• Following up — use e-mail tracking reports, get open and click-through rates, and use the information to improve your results

Open the book and find:

• How not to be a spammer

• Ways to get your audience to open your e-mails

• Tips for becoming a trusted sender

• Valuable elements to add to your e-mails

• Subject lines that get noticed

• Design strategies for a mobile audience

• How to measure conversions and ROI

• The ten worst content mistakes

Learn to:

• Use e-mail to attract customers and increase business

• Build a mailing list and create effective messages

• Track the results of your campaign

• Develop a strategy that incorporates social media