e-Retailing (Routledge eBusiness)

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Book Description Publication Date: October 30, 2004 | ISBN-10: 041531142X | ISBN-13: 978-0415311427 | Edition: 1 Most experts agree that the advent of internet retailing has transformed the marketplace, but until now stud...
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Book Description

Publication Date: October 30, 2004 | ISBN-10: 041531142X | ISBN-13: 978-0415311427 | Edition: 1

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.

This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:

  • Ipod
  • Nike
  • Amazon
  • e-Bay
  • McDonald's
  • Nokia.

With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

 

Editorial Reviews

Review

E-Retailing is a very accessible book that would work well for introducing undergraduates to some of the management.
The Virtual Bazaar
–Dave Chaffey, The Times Higher Education Supplement, 02/2005
 

About the Author

Charles Dennis is a Chartered Marketer and lectures in marketing and retail management at Brunel University Business School, UK. Tino Fenech is Senior Lecturer in marketing and Specialist in e-commerce, and Bill Merrilees is Professor and Head of the Marketing Department, at Griffith Business School, Griffith University, Australia.
 
 

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- Link: http://www.amazon.com/e-Retailing-Routledge-eBusiness-Charles-Dennis/dp/041531142X
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