Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success

The Best Executions Are Powered by an Understanding of Best Practices

Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand.

After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to...

• Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation
• Create relevant messaging using savvy design techniques and smart targeting
• Optimize list growth by finding and retaining high-value subscribers
• Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle
• Maintain stellar deliverability by understanding your responsibilities and those of your ESP