Emarketing: The Essential Guide to Digital Marketing, 4th edition

eMarketing: the essential guide to digital marketing is a one-stop resource to kick start your online marketing career, or to give it a much needed boost. Featuring the tools and tactics essential to search engine optimisation, video optimisation, media planning, pay per click advertising, social media, mobile marketing, conversion optimisation, online reputation management and much more!

eMarketing: the essential guide to digital marketing comes from over 12 years of practical experience in the world of eMarketing from a leading international digital agency. The Kindle version is a little lighter - no images or tables - but all the information and guidance you need is still jampacked into this textbook.