EVENT MANAGEMENT

Your A-to-Z guide from a top industry professional

Whether you'd like to break into the booming event industry, or you've been tasked with organizing an event for work or socially and don't have a clue where to start, this book has you covered. It’s packed with expert tips, hints and checklists, and covers all aspects of planning and running an event – from budgeting, scheduling and promotion, to finding a location, sorting security, health and safety and much more.


Take your first steps to start out by deciding what kind of event you want to put on, researching your audience and putting together a realistic budget
Design an experience to discover how to craft an event's 'message' and create a truly memorable occasion with tips on selecting the right creative content and entertainment
Manage the nitty-gritty from location to deliveries, health and safety to paperwork, learn how to successfully handle the million-and-one details involved in an event
Plan for the worst to get the lowdown on potential problems and how to avoid them, and what to do to stop them from ruining an event, should they occur
Tackle event day and beyond to keep everything running smoothly on the day, learn to measure the success of your event and build on that success with post-event marketing

Open the book and find:

Priceless tips, hints and checklists
How to tailor the event to your audience
Guidance on budgeting, scheduling, promotion and location
Advice on technical production, catering and entertainment
Important health, safety and security information
The types of suppliers you need in your address book – and must-have items to keep in your 'event kit'
Insider information on building a career in event management