Facebook Marketing All-in-One For Dummies, 2 edition

9 books in 1

• Joining the Facebook Marketing Revolution
• Claiming Your Presence on Facebook
• Adding the Basics
• Building, Engaging, Retaining, and Selling
• Understanding Facebook Applications
• Making Facebook Come Alive
• Advanced Facebook Marketing Tactics
• Facebook Advertising
• Measuring, Monitoring, and Analyzing

Want millions to know about your business? Market it on Facebook!

Facebook has nearly a billion active users. Talk about marketing opportunities! This book shows why your business needs a Facebook presence, how to set up a powerful Page, ways to engage your customers, great marketing and advertising opportunities, and how to analyze your results. Use Facebook for customer service, relationship building, and much more.

• Meet your customer — define and identify your ideal audience and engage your customers one on one
• It's business — set up a business or community Page and get your business and personal Profiles working together
• The social stuff — post YouTube links, import blog posts, connect your page to Twitter, and add social plugins
• Engage 'em — boost your Page's visibility, create posts that get attention, use links, and thank your key enthusiasts
• Apps offer an edge — use iFrame apps to add custom tabs to your Page
• Involve your audience — build buzz with events and contests
• Reach them with ads — learn about Facebook's advertising system and how to create ads that work
• Measure success — explore tools that help you measure, monitor, and analyze how your plan is working

Open the book and find:

• Why Facebook also works for B2B
• Ways your personal Profile can support your business
• Some simple rules for a powerful marketing plan
• Tips for posts with punch
• How to move your e-commerce to Facebook
• Existing apps you can use for marketing
• Help designing a contest
• Ideas for using Facebook Deals

Amy Porterfield is a social media strategist who helps clients maximize the marketing power of social media.

Phyllis Khare is a keynote speaker and trainer with Five Star Speakers and in-demand strategist for social media marketing.

Andrea Vahl is the community manager for Social Media Examiner, the largest online social media magazine.