Free PR: How to Get Chased By The Press Without Hiring a PR Firm

Public relations has always been an essential part of doing business which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good a job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders. Cameron & Adrian have also built in-house PR teams, spent decades learning how to generate Free PR and how to leverage public relations to complement their sales and marketing strategy. In Free PR, you'll learn how the media world operates while you gain invaluable insider knowledge and actionable advice on how to: Build your own in-house PR team Provide effective interviews Score great media coverage for free with just a few easy steps Landing public relations coverage for yourself and your company is a powerful tool to help elevate your personal brand. PR is easier to generate than marketing, PR is easier to leverage than marketing and PR is more cost effective than marketing. In other words, Public Relations is more critical than ever in growing your brand and your business. You've got more passion, commitment, a larger stake, and a deeper understanding of your business than any outside PR firm could ever have. So stop wasting money and take the reins yourself. Learn the secrets to landing TONS of Free PR for your company. What they're saying: "I think PR is the core for promoting any business. Public relations acquires customers! That's what's cool about this book." - Kevin O'Leary, Shark on ABC's Shark Tank "The ultimate guidebook for those looking to get press, grow their brand, and get in front of the masses. Free PR is the roadmap you've been looking for." - Peter Shankman, Founder, Help a Reporter Out (HARO) "Adrian and Cameron will show you the secrets of getting massive exposure for your business. This book is packed with actionable insights from two guys that actually know how to to do it." - Dan Martell, Serial Entrepreneur & Investor (Intercom.io, Unbounce) "I told Cameron to write the book on generating free PR. I'm excited to see that he's finally sharing his secrets with the world. This is a must read for any entrepreneurial company and marketing team." - Verne Harnish, Founder of Entrepreneurs' Organization (EO) and author of Scaling Up (Rockefeller Habits 2.0)