Until now, all it's taken to build a successful e-business is theright technology. An online storefront goes up and a company'smarket capitalization goes through the roof, despite low sales andno profits. But now the race to get online is over. As the neweconomy rapidly becomes the only economy, Internet companies mustlearn how to create sustainable value if they're going to survive.This book provides the solid business basics companies need to movefrom the old era of .com to the next era of .profit.
Nick Earle, the driving force behind Hewlett-Packard's worldwideInternet strategy, and Peter Keen, a visionary in the world ofbusiness and technology, have been anticipating online trends andcommunicating them to managers for over twenty years. Here theyteam up to forecast the future of Internet commerce and to lay outthe six key imperatives that will determine the difference betweensuccessful and unsuccessful e-business in the coming decade.
Earle and Keen show managers how to perfect the logistics,cement the relationships, build the brands, transform the capitaland cost structures, harmonize the sales channels, and provide theservices that are crucial to delivering both value and profits onthe Web.
Using examples from HP and other top companies around the world,the authors go beyond Internet hype to lay out strategic action inthe key areas of technology, finance, and marketing. In theprocess, they provide all the useful information, timely insights,and practical advice managers need to build business plans for thenew economy that really work.