How to Write a Business Plan

Step-by-step advice on preparing a business plan





You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs—from small service businesses and retailers to large manufacturing firms—write winning plans and get needed financing.





This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You’ll learn how to:


 

 
• figure out if your business idea will make money
   
• determine and forecast cash flow
   
• create profit and loss forecasts
   
• prepare marketing and personnel plans
   
• find potential sources of financing, and
   
• present your well-organized plan to lenders and other backers.