How to Write a Business Plan: Create Your Strategy; Forecast Your Finances; Produce a Persuasive Plan (Sunday Times Creating Success)

"The book is suitable for anyone starting a new business or producing regular business plans for internal use. The tips in chapter 13 for producing and using an external plan are an excellent step-by-step guide and includes the advice that is essential to review progress regularly. The bullet points in each chapter are particularly useful as they summarise the more detailed narrative. " Quality World, June 1, 2010 "Covering everything from analyzing the market, making business allies, to the many legal issues, "How to Write a Business Plan" is an advice guide that shouldn't be missed, a key edition to business collections." The Midwest Book Review, May 2010

This book is aimed equally at the novice or those who have written business plans before. The novice does not know and needs some help while the experinced executive may have forgotten some of the basic lessons - we all get complacent over time. The business plan is one of the most important pieces of writing you may ever do, whether you are using it to raise investment, to guide your management, to help you do a deal with a business partner or to sell your business. Most plans are not very good but you can do yours better. My approach is to advise on the issues that really matter in order to write a better, more effective, more successful plan. Some buyers of the book have approached it as a step-by-step guide but that is not really its intention - it will not lead you by the hand but will give you ideas and approaches to take. If you read my book and think about what I am saying then I believe you will achieve improved outcomes.