How to Write a Business Plan: Create Your Strategy; Forecast Your Finances; Produce a Persuasive Plan (Sunday Times Creating Success)

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Book DescriptionPublication Date: February 1, 2010 | ISBN-10: 0749455829 | ISBN-13: 978-1412842389 | Edition: Third Edition  Starting with the premise that there's only one chance to make a good impress...
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Book Description

Publication Date: February 1, 2010 | ISBN-10: 0749455829 | ISBN-13: 978-1412842389 | Edition: Third Edition


Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan – from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information.  It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.

Editorial Reviews


"The book is suitable for anyone starting a new business or producing regular business plans for internal use. The tips in chapter 13 for producing and using an external plan are an excellent step-by-step guide and includes the advice that is essential to review progress regularly. The bullet points in each chapter are particularly useful as they summarise the more detailed narrative. " Quality World, June 1, 2010 "Covering everything from analyzing the market, making business allies, to the many legal issues, "How to Write a Business Plan" is an advice guide that shouldn't be missed, a key edition to business collections." The Midwest Book Review, May 2010

From the Author

This book is aimed equally at the novice or those who have written business plans before. The novice does not know and needs some help while the experinced executive may have forgotten some of the basic lessons - we all get complacent over time. The business plan is one of the most important pieces of writing you may ever do, whether you are using it to raise investment, to guide your management, to help you do a deal with a business partner or to sell your business. Most plans are not very good but you can do yours better. My approach is to advise on the issues that really matter in order to write a better, more effective, more successful plan. Some buyers of the book have approached it as a step-by-step guide but that is not really its intention - it will not lead you by the hand but will give you ideas and approaches to take. If you read my book and think about what I am saying then I believe you will achieve improved outcomes.

Product Details


  • Series: Sunday Times Creating Success (Book 35)
  • Paperback: 160 pages
  • Publisher: Kogan Page; Third Edition edition (February 1, 2010)
  • Language: English
  • ISBN-10: 0749455829
  • ISBN-13: 978-1412842389
  • Product Dimensions: 8.5 x 5.5 x 0.5 inches
  • Shipping Weight: 8.5 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,832,339 in Books (See Top 100 in Books)

Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Great business plan writing for anyone! September 19, 2012
Format:Paperback|Verified Purchase
For anyone looking to learn how to write business plans, this is a top book to read and own. Brian Finch goes in depth on every aspect of business plan writing. He provides various techniques and tips to use for every type of business plan preparation from an "out" looking "in" perspective. For some it might be hard to come up with what to write and how to say it in a written format. With this book all is touched and explained. He provides real life examples of business situations on what to do or what to avoid.
Reading this book has truly helped me learn how to organize and prepare professional business plans whether it be for personal use or for business funding.
Comment | 
5.0 out of 5 stars Thanks May 9, 2013
Format:Paperback|Verified Purchase
Great book and information on how to write a business plan. Useful and inexpensive. Easy to read and to follow
Comment | 
According to Antarctic explorer Roald Amundsen, "Adventure is just bad planning." Adventure is certainly not a priority in business. To avoid it, all firms need a well-conceived, properly organized and expertly written business plan. A good business plan can help your business accomplish vital objectives, such as securing the financial backing you need to take your company to the next level or getting top dollar if you decide to sell the firm. Brian Finch, a seasoned business professional, has assembled a basic, practical - though list-heavy - book on how to write a concrete business plan to achieve maximum impact. Although he rightly remarks that "there is bound to be some repetition in your business plan, just as there is in this book," getAbstract finds that rookie entrepreneurs will benefit from his savvy advice.


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