Innovative Business Management Using TRIZ: TRIZ for Non-Manufacturing Professionals

TRIZ is the Russian acronym for theory of inventive problem solving. The basic
assumption behind this theory is “someone somewhere has already solved your problem or a very similar problem, and all we need to do is apply the same principle to the current problem and solve it similarly.” It guides you to think in a specific direction rather than getting lost. 

The goal of this book is to use some of the simple TRIZ tools to help readers immediately solve problems, innovate, be creative, think, and discover the joy of experiencing the thinking process in new dimensions that you might not have previously. It is specifically focused on helping nonengineering and management professionals to apply the concepts of TRIZ immediately and reap benefits.

Interspersed throughout the book are vignettes from the author’s round-the-world bicycle tour on a budget of less than five U.S. dollars per day, having conducted close to 50 workshops and training sessions and trained more than 1,000 professionals on TRIZ without any remuneration throughout 21 countries, including Thailand, Laos, Vietnam, China, Kyrgyzstan, Uzbekistan, Turkmenistan, Iran, Turkey, Georgia, Armenia, Greece, Italy, France, Spain, and Portugal.