“Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential.” (Dan Ariely, author of Predictably Irrational)
“Why wait for a brilliant idea to hit like a bolt from the blue? You can increase the odds of a creative lightning strike just by learning and applying a few simple tools—ones that have proven their effectiveness time and again. The 'inside-the-box approach' described by Drew Boyd and Jacob Goldenberg can reveal key opportunities for innovation that are hiding in plain sight. It’s hard to imagine a real-world problem that wouldn’t be amenable to their approach.” (Daniel H. Pink, author of To Sell is Human and Drive)
“Innovation means a lot of things to a lot of people. Unfortunately, this can make it difficult to actually innovate—especially for big, established companies. Inside the Box
uses very practical methods to take the mystery out of innovation and provides a roadmap for getting real results.” (David Butler, Vice President, Innovation, The Coca-Cola Company)
“What’s Inside the Box?
In this case, a remarkably original way of thinking about and implementing creativity in the workplace. If you’re interested in gaining a competitive edge over your rivals, open this package (of truly impressive insights) first.” (Robert B. Cialdini, author of Influence: Science and Practice and Professor Emeritus of Psychology and Marketing at Arizona State University)
“Many books are written on the topic of stimulating creativity, but the practical examples provided here make Boyd and Goldenberg’s advice stand out from the crowd. A captivating and fun read that adds insight to product design.” (Library Journal
“Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book, Jacob and Drew explain the basic building blocks for creativity and, by doing so, help all of us better express our potential.”
—Dan Ariely, author of Predictably Irrational
(Dan Ariely) --This text refers to the Audio CD edition.