Inside the Mind of the Shopper - The Science of Retailing

Tình trạng: Còn hàng | Loại sản phẩm:
59.000₫
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers...
Gọi ngay 0974.279.885 để được tư vấn miễn phí
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior–how shoppers make buying decisions as they move through supermarkets and other retail stores–and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.
 


Product Details

Hardcover: 256 pages

     
     
     

    Editorial Reviews

    From Publishers Weekly

    Sorensen has made a career out of studying the way consumers behave in supermarkets. His research into their behavioral patterns includes inventing PathTracker, a system that tracks the motions of shopping carts and fitting test shoppers with specially designed glasses that record their field of vision every 3/25ths of a second, telling him exactly what they are looking at and for how long. It turns out there are three different groups of shopping excursions—quick trips, fill-ins and stockups—and Sorenson studies shoppers by behavior, rather than demographic. He exhorts retailers to forget the old system of making the shopper walk through a store, hoping theyÖll make impulse buys; instead, get them buying as quickly as possible and build momentum by putting products—particularly high frequency purchase items—directly in their paths. He cites such stores as Stew Leonard and Tesco as taking full advantage of new shopper research and provides interesting studies to back up his claims. While vastly informative—even from a sociological standpoint—the book comes across as too theoretical and academic for the general reader. (June) 
    Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
     

    About the Author

    Herb Sorensen is a preeminent authority on observing and measuring shopping behavior and attitudes within the four walls of the store. He has worked with Fortune 100 retailers and consumer packaged-goods manufacturers for more than 35 years, studying shopper behavior, motivations, and perceptions at the point of purchase. Sorensen’s patented shopper-tracking technology PathTracker® is helping to revolutionize retail marketing strategies from a traditional “product-centric” perspective to a new “shopper-centric” focus. As Baseline magazine commented, “Herb Sorensen and Paco Underhill are the yin and yang of observational research.”

     

    Herb has conducted studies in North America, Europe, Asia, Australia, and South America. His research has been published in AMA’s Marketing ResearchThe Journal of Advertising ResearchFMI Advantage Magazine,Progressive Grocer, and Chain Drug Review, and he has been utilized as an expert source for The Wall Street JournalSupermarket News, and BusinessWeek. Additionally, he is currently a panelist of Retail Wire’s “Brain Trust.”

     

    Herb was named one of the top 50 innovators of 2004 by Fast Company Magazine, and shared the American Marketing Association’s 2007 EXPLOR Award for technological applications that advance research, with Peter Fader and his group at the Wharton School of Business of the University of Pennsylvania. Herb has a Ph.D. in Biochemistry.

     

    XEM CHI TIẾT TẠI AMAZON.COM

    Thông tin chi tiết 
    - Mục lục
    - Đánh giá & bình luận của người mua
    - Những cuốn sách cùng chủ đề hoặc có liên quan
    - Link: http://www.amazon.com/Inside-Mind-Shopper-Science-Retailing/dp/0137126859
    Tại web chỉ có một phần nhỏ các đầu sách đang có nên nếu cần tìm sách gì các bạn có thể liên hệ trực tiếp với Thư viện qua Mail, Zalo, Fanpage nhé
    popup

    Số lượng:

    Tổng tiền: