Introduction to Personal Branding: 10 Steps Toward a New Professional You

In this bestselling Introduction to Personal Branding you will get a short crash course (the book should take less than an hour to read or listen to) on what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network. 
 
These actionable steps include advice on how to take the perfect profile photo, how to think about your professional purpose, how to optimize your LinkedIn profile, how to optimize your social media presence for search engines like Google and Bing, how to craft a personal branding statement, how to analyze your competitors across social media so you can make your brand differentiate from theirs and how to be social by design. 
 
Personal Branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out. 
 
Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands. 
 
Personal Branding Benefits Your Business by: 
 
* Establishing Credibility & Thought Leadership 
* Growing Your Network 
* Helping you Market Yourself 
* Attracting New Opportunities 
* Increasing Sales 
* Helping You Reach Your Business Goals 
 
Who is this book for? 
 
* CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition. 
 
* Any professional or Academic who wants to get ahead in their careers and wants to understand how to have their expertise and experience be more discoverable. 
 
* HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling. 
 
* PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves. 
 
Reviews: 
 
"Mel Carson is a gifted storyteller." - Forbes 
 
"I wish that I had Mel Carson's guide when I had to re-invent myself several years ago." 
Jason Miller - Global Content Marketing Leader at LinkedIn 
 
 
"Mel distils and concentrates his branding advice to create a lean, efficient book that doesn't waste time getting to the good stuff. This is one of my new favorite instruction manuals for personal branding is a lightning-fast read full of practical advice to get you up and running." Megan Golden - The LinkedIn Blog 
 
"This book is an absolute must-read and not just for those starting to build their own brand. The book is also suitable for those that already have a brand because there are some elements you might not have thought about." Bas Van Den Beld - State of Digital 
 
"Mel Carson is a gifted digital storyteller who lives & breathes our belief that all marketing and PR should be social by design" Carolyn Everson, VP of Global Marketing Solutions at Facebook 

"WOW! Such a great book. Short read, but you get more info than you think. Many resources, many links with other GREAT articles (not empty ones). You really have to read this book!" GoodreadsReview