Killer Differentiators: 13 Strategies to Grow Your Brand

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This book talks about the importance of differentiation in building up a business's brand: What is differentiation all about? Why is it so difficult to differentiate in today's business world? Why is it that quality, service and people do not count as key differentiators these days?

Without differentiation it is IMPOSSIBLE to build a strong brand no matter what you do or how much money you spend on advertising and marketing. If you are not differentiated from your competitors, your customers will just buy whichever brand is cheaper and that brand may not be you--not in this day and age where you have low-cost competitors from all over the world.

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