Kingmakers: A Content Marketing Story

Through a series of embarrassingly honest stories set against a backdrop of maverick marketing philosophies, David J. Ebner presents a world where writers, artists and creatives are the modern-day kingmakers. In this book, the tenants of search engine optimization (SEO), brand voice and tone, marketing personas, the marketing funnel and advocate marketing are defined and dissected. Ebner argues that, in content marketing, authorial voice is the key to storytelling, tone helps establish long-term brand authenticity and shared emotional experiences are why viewers become subscribers and subscribers become customers. On a planet far, far away, a premium is being placed on content that possesses the ability to engage a reader in a long-term love affair with a brand, and on that planet, the tide turns in the favor of creatives.