Lead with a Story - A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire - Paul Smith

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giới thiệu Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet poi...
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giới thiệu

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

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Review

"Stories are flight simulators for our brains, and in this book Paul Smith brings you a story for every important challenge you and your team will face at work.  If you master these stories, you'll master your challenges." --Chip Heath, co-author Made to Stick and Switch

"A compelling book that will help bring alive the power of storytelling to make a meaningful difference in your business or your life." -- Sara Mathew, Chairman and CEO, Dun & Bradstreet

"Lead with a Story is now my go-to source for stories that inspire change across a broad range of business challenges.  This is a must-read book for any leader who wants to up their game by leading through inspiration." --Andy Murray, Founder of Saatchi & Saatchi-X and Mercury11

"I got your book late yesterday and started reading it after supper. I finished it this morning at 8:15. I couldn't put it down all night! This book is everything I had hoped it would be...and more." -- Jim Bangel, former Corporate Storyteller, Procter & Gamble

"This book offers the most storytelling success stories I've seen between two covers.  It is invaluable for any leader who wants to inspire, motivate, or persuade." -- Annette Simmons, bestselling author of The Story Factor, and Whoever Tells the Best Story Wins
 

"By taking Smith’s instructions to heart and becoming master storytellers, we may all avoid fidgeting, glassy-eyed audiences in the future." --ABA Banking Journal



“…provid[es] the literary tools to create great stories that can teach, motivate and lead." --Wharton Magazine 
 

"If you are a speaker, a teacher, a friend, a pastor, a worker, a leader...you will learn from this book! PICK IT UP!” --I'd Rather Be Craving blog

 

"...touts the value of story telling as a communication tool for business people." --800-CEO-Read

 

“Paul Smith is the consummate storyteller, but he is also a generous, sharing teacher who imparts a great deal of wisdom in his book.” --ForeWord Reviews

 

“…outlines a comprehensive, yet very practical guide to telling stories in business...a must read for anyone who engages with customers, stakeholders and employees.” --CMSWire.com

 

"...thoughtful, meaty, comprehensive and seriously useful... profoundly straightforward and helpful..." --Authentic Organizations

 

“…anyone could pick up the book, understand the actionable advice, and begin telling their own stories right away.” --SalesEngine.com

 

“Take your leadership skills to a higher level by crafting business stories that captivate, convince, and inspire!" --Management is a Journey

 

“Buy this book and let it help you find your story. Let Paul Smith show you how to tell that story." --PCB007

 

"...shows readers how to tell stories that build bridges into their future. If you want to go far, combine your competence with storytelling.” --Leadership Freak

 

“getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after.” --getAbstract

 

ExecRank Distinction Awards for Business Books 2012

 

“The book is chock full of great stories and clear, simple techniques you can use to be a better storyteller.” --thoughtLeaders

 

The Influential Marketing Book Award 2012

 

“…brilliant…filled with rare insights and ‘you had to be there’ style stories, this book lives up to its promise of using storytelling to deliver powerful lessons.” --Rohit Bhargava blog

 

“Packed with a wide variety of stories and scores of key lessons on leadership, Lead with a Story is an engaging and informative resource for any leader.” --Soundview blog

 

”Get a jump start on developing your own bank of leadership stories and check out Lead with a Story today.” --Seven Story Learning

 

"...this practical resource gives readers the guidance they need to deliver stories to stunning effect.” --Abduzeedo Design Inspiration

 

27 Gen: Generational Learning Works Both Ways 12 Best Books 2012

 

NOOP (Exploring the Networked Economy) 40 Best Influence & Persuasion Books 2013

 

“…offers interesting, engaging and practical advice for effectively crafting your own stories to better accomplish your personal and organizational goals.” --The Journal of Healthcare Contracting

 

"If you brief people, make speeches, or give presentations to your board or other groups, the book is worth your time.” --Musings from the CU Suite

 

"[Smith's] depth of understanding on how to craft great stories…has him doing some of the most important work of our time on the subject." --Ryan Powell blog

 

Masters in Communications 100 Influential Books Every Communications Major Must Read 2014

 

"I’ve been searching for an excellent book on storytelling in business. And I found it: Paul Smith’s Lead with a Story." --Speaking Practically

 

“I truly adore this book and recommend it to busy executives who want a quick source of material to use in their presentations and communications.” --Speaking Practically

 

Book Description

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.

 

The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

 

Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:

 

• Define culture and values

• Engender creativity and innovation

• Foster collaboration and build relationships

• Provide coaching and feedback

• Lead change

• And more

 

Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

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- Link: http://www.amazon.com/Lead-Story-Crafting-Narratives-Captivate/dp/0814420303
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