Learning from Winners: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success

Tình trạng: Còn hàng | Loại sản phẩm:
59.000₫
This new book authored by Raymond Pettit is based upon past winners of the Advertising Research Foundation’s (ARF) David Ogilvy awards over the past ten years. It will be of interest to all teachers and students of marketing research and adve...
Gọi ngay 0974.279.885 để được tư vấn miễn phí
This new book authored by Raymond Pettit is based upon past winners of the Advertising Research Foundation’s (ARF) David Ogilvy awards over the past ten years. It will be of interest to all teachers and students of marketing research and advertising. The premise of this book is that conducting proper market and consumer research is the foundation of an enterprise as they seek new opportunities for growth. The book details how research contributes to effective advertising campaigns, and is an invaluable resource for business executives looking for market strategy. ARF sells CDs with each year’s Ogilvy award inning video case studies to supplement this book.
Tại web chỉ có một phần nhỏ các đầu sách đang có nên nếu cần tìm sách gì các bạn có thể liên hệ trực tiếp với Thư viện qua Mail, Zalo, Fanpage nhé
popup

Số lượng:

Tổng tiền: