In today's highly competitive, global marketplace the pressure on organizations to find new ways to create and deliver value to customers grows ever stronger. Gradually, in emerging economies as well as mature markets, the power of the buyer has overtaken that of the customer.
The rules are different in a buyers' market. In particular customer service becomes a key differentiator as the sophistication and demands of customers continually increase.
At the same time, market maturity combined with new sources of global competition has led to over-capacity in many industries leading to an inevitable pressure on price. Price has always been a critical competitive variable in many markets and the signs are that it will become even more of an issue as the "commoditization" of markets continues.
It is against this backdrop that the discipline and philosophy of logistics and supply chain management has moved to the centre stage over the last two decades. The concept of integration within the business and between businesses is not new, but the acceptance of its validity by managers is. There has been a growing recognition that it is through logistics and supply chain management that the twin goals of cost reduction and service enhancement can be achieved. Better management of the "pipeline" means that customers are served more effectively and yet the costs of providing that service are reduced.
This is the focus of this second edition of Logistics and Supply Chain Management. The basic themes and underlying structure of the book have not changed from the first edition but as ideas progress and best practice gets even better, the need for revision and up-dating becomes inevitable. --This text refers to an out of print or unavailable edition of this title.
Logistics and Supply Chain Management
Creating Value-Adding Networks
Develop and exploit logistics strategies
In today¿s highly competitive global marketplace, the pressure on organizations to find new ways to create and deliver value to customers grows ever stronger. There is a growing recognition that it is through logistic efficiency and effective management of the supply chain that the twin goals of cost reduction and service enhancement can be achieved.
Enhanced by diagrams, case-studies and chapter summaries, Logistics and Supply Chain Management looks at the tools, core processes and initiatives to ensure businesses gain and maintain their competitive advantage.
Key topics covered by Logistics and Supply Chain Management include:
· the idea of a service-driven logistics system based upon identified service priorities and a customer base segmented according to service requirements
· the many ways in which logistics can impact on overall return on investment and, ultimately, shareholder value
· logistics performance indicators: the concept of competitive benchmarking and the principles behind the balanced scorecard
· globalization: structuring a global logistics network, outsourcing and the co-ordination of network partners
· the logistics implications of JIT and how developments in information technology have been harnessed to access its power.
New to this edition:
· new chapters on logistics and customer value, integrated logistics and network logistics
· more emphasis on responsiveness, reflecting increased volatility of demand in many markets
· new chapter on managing risk in the supply chain
Responsiveness, reliability and relationships ¿ the basis for successful logistics and supply chain management.