Management and Creativity: From Creative Industries to Creative Management 1st Edition

Tình trạng: Hết hàng | Loại sản phẩm:

59.000₫

This book explores the relationship between the management ofcreativity and creative approaches to management. Challenges the stereotypical opposition between‘creatives’ and ‘suits’. Draws on the work of management ...

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Thông tin
Tìm sách theo yêu cầu

This book explores the relationship between the management ofcreativity and creative approaches to management.

Challenges the stereotypical opposition between‘creatives’ and ‘suits’.
Draws on the work of management theorists such as Mintzberg andPorter and creativity theorists such as Amabile and Boden.
Draws on the practical experience of individuals working in thecreative industries.
Looks at the place of creative organisations and creativebusiness management in a new creative economy, based on ideas,images and information.

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