Marketing White Belt: Basics For the Digital Marketer

Have you had people ask you how to get started in digital marketing? 

Are you working with social media practitioners who lack a firm grounding in the basics of marketing? 

Do you sometimes wish you had the fundamentals of marketing at your fingertips? 

Then grab a copy of Marketing White Belt: Basics for the Digital Marketer today. In this guide, join Christopher Penn, Vice President of Strategy at Blue Sky Factory and professor of Internet Marketing at the University of San Francisco, as he covers the 4Ps, SWOT, Strategy, ROI, funnels, and many other basics in a tight, compact format that will help bring you or a colleague up to speed very quickly in the basics of marketing. It's everything you need to get someone started on marketing basics, while not being overly dense (and thus productivity-dampening). Each concept has a series of exercises that will let you test your knowledge and apply it to the business situations you're facing at your company.