Mastering Customer Interviews For Entrepreneurs: The Fastest Way To Great Customer Feedback

Bad customer interviews kill startups. Mastering Customer Interviews for Entrepreneurs outlines a tried and tested approach to help entrepreneurs get high quality customer feedback faster. High quality customer interviews are simply the best way to capture customer needs, and a critical step in building a successful business. Virtually every lean startup classroom and incubator / accelerator program now requires participants to conduct numerous customer interviews as part of their curriculum. But conducting customer interviews takes time. And getting good at conducting interviews takes time. Many teams only master the interview process toward the end of their most active interviewing phase, after wasting time, money, and the opportunity to get maximum benefits from day one. Mastering Customer Interviews for Entrepreneurs aims to speed up the learning process, maximizing the impact of your interviews from day one. The unique format is quick to read, and contains tried and tested tips, shortcuts and best practices, The book includes sample interview questions for 10 interviewee types, multiple outreach letters and instructor notes to support every step of the process. Rather than wasting time and money learning how to interview through trial and error, Mastering Customer Interviews for Entrepreneurs provides a quick and proven approach that delivers great customer feedback.