Methods of Persuasion: How to Use Psychology to Influence Human Behavior

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Best known for his viral video, "Chat Roulette Mind Reading," Nick Kolenda is finally revealing some of the psychological secrets behind his mind reading feats. Using revolutionary principles from cognitive psychology, Nick has developed way...
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Best known for his viral video, "Chat Roulette Mind Reading," Nick Kolenda is finally revealing some of the psychological secrets behind his mind reading feats.

Using revolutionary principles from cognitive psychology, Nick has developed ways to subconsciously influence people's thoughts, and his "mind reading" demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that fascinating secret for the first time, and it explains how you can use those principles to subconsciously influence people's thoughts in your own life. Drawing on cutting-edge research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

  • Step 1: Mold Their Perception
  • Step 2: Elicit Congruent Attitudes
  • Step 3: Trigger Social Pressure
  • Step 4: Habituate Your Message
  • Step 5: Optimize Your Message
  • Step 6: Drive Their Momentum
  • Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step, and it explains how you can use METHODS to influence people's thoughts, emotions, and behavior in nearly any situation.
 

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Most Helpful Customer Reviews

9 of 9 people found the following review helpfulBy EricMayle on February 17, 2014
Format: Kindle Edition Verified Purchase
The big fear with such books is 1) that it'll be quack anecdote stuff, or 2) that it'll be so obvious anyone with a high school psych book would know it already. This book is neither. Well-researched, cited, and both insightful and funny, it's simply a fun read. Also informative. Do recommend.
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4 of 4 people found the following review helpfulBy Rodrigo Pereira on February 13, 2014
Format: Kindle Edition Verified Purchase
I really enjoyed reading this book. I already told several of my friends that this book is a must read!
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6 of 7 people found the following review helpfulBy Dan S. on October 22, 2013
Format: Kindle Edition Verified Purchase
At just over 200 pages, Methods of Persuasion offers an intelligent, witty, and enlightening glimpse inside the human mind. Nick shows how most of our daily actions are often controlled by principles outside of our conscious awareness, and he does a great job of describing the scientific research in a fascinating and entertaining way.

Everything that he explains is also practical. I found myself jotting down idea after idea (and I usually don’t take notes while reading). Although many of the examples relate to marketing and advertising, he explains many different scenarios where the principles can be used.

My favorite part of the book is that it describes a step-by-step process. Similar books that I’ve read on the subject only explain a list of techniques, so it’s sometimes difficult to know when to use them. This is the first book I’ve read that actually outlines a clear and logical sequence of steps to persuade someone.
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3 of 3 people found the following review helpfulBy L. Williams on March 25, 2014
Format: Kindle Edition Verified Purchase
Nick has put together a true masterpiece with this book. I have tried to make it through Cialdini, etc. before, but never found the writing style that engaging. In this book, Nick takes you through all the methods and gives scientific data to back it up. I have rarely read a book that does this without either...A. Putting me to sleep....or B. Giving me no practical way to apply the information whatsoever.
This is not the case with this book. You get the knowledge and how to apply it in the real world and the writing is engaging. I can't believe this book was in my Kindle for 4 months before I decided to read it! Glad I circled back around to it :-)

Much like a debut album, it will be hard for him to top this effort, but I look forward to further works from him if he chooses to publish more.
 

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